Redback
Connect
Connect
About the Project
Redback Connect helps organisations connect and collaborate through innovative tele, web, and video conferencing services and digital events. Evolving beyond its initial focus on conferencing solutions, the company broadened its service portfolio to include collaboration solutions and digital events.
Art Direction
Website Design
Brand Identity
Digital Design
Recognising the importance of a cohesive online presence, Redback undertook the initiative to consolidate its services into a unified website. This platform is designed to feature clear imagery and messaging that aligns seamlessly with the company's latest brand positioning and service offerings. While aiming for a contemporary representation of connectivity, Redback sought to preserve the distinctly Australian Redback spider visual from their previous logo. This redesign ensures a modern presentation that reflects the essence of connectivity.
