G.S.Gill
Sports

G.S.Gill Sports stands as one of Malaysia's longstanding sporting goods establishments, tracing its roots back to 1946 as a second-generation, family-operated business. Throughout its history, the brand has maintained a consistent identity. However, with the evolving retail landscape and heightened competition from digital-oriented retailers, the company recognised the imperative to adapt. In response, G.S. Gill Sports embarked on a strategic initiative to modernise its brand, targeting a younger demographic. This transformation also involves establishing a robust online and social media presence to effectively navigate the contemporary market.