Cabravale Pickle Club
About the Project
Cabravale Pickle Club was created around the idea that pickleball should feel as social, energetic and welcoming off the court as it does on it. The brand brings together movement, competition, connection and good times, creating a space where players can show up, play their way and stay for the experience.
A new brand identity and creative direction developed for a space where pickleball, community and hospitality come together. This was such a fun one to bring to life, a brand designed to feel fun, dynamic and elevated, while capturing the energy of the game and the social experience around it. From strategy and identity through to the full creative direction, it’s been a rewarding project to develop from the ground up.
Brand Strategy
Creative Direction
Photography
Brand Identity
The visual identity takes cues from the rhythm and movement of pickleball, translating them into a bold, playful and contemporary brand language. From the court environment to the smallest brand details, every element is designed to feel active, approachable and full of personality.
At the heart of the brand is community. Cabravale Pickle Club sits somewhere between a sports club and a social destination. The brand was developed to appeal to competitive players and everyone looking for a good time, making pickleball feel less intimidating and much more inviting. A place where people come together through play.
